Your service may be top-tier, but without a strong brand, prospects don't always see the difference.
That's where the Brand Blueprint comes in. In just two weeks, we'll uncover what sets you apart and chart a confident path forward.
BRAND STRATEGY FOR SERVICE-BASED BUSINESSES
Is your brand strategy more guesswork than game plan?
Blending in with competitors who don’t deliver at your level
Blending in with competitors who don’t deliver at your level
Instead of guessing at what to say or how to stand out, you'll have a plan that shows exactly how to move forward with confidence.
Losing business to bigger names — even when your service is better
Losing business to bigger names — even when your service is better
Wasting time and money on marketing that feels lower quality and disjointed
Wasting time and money on marketing that feels disjointed
Struggling to explain why you're the obvious choice
Struggling to explain why you're the obvious choice
This is where things change.
If your marketing doesn't reflect the stellar reputation you've earned, you're leaving money on the table.
That usually means:
If your marketing doesn't reflect the stellar reputation you've earned, you're leaving money on the table.
That usually means:
When your brand doesn’t match your reputation, it costs you.
When your brand doesn’t match your reputation, it costs you.
GUESSWORK ISN'T A STRATEGY
GUESSWORK ISN'T A STRATEGY
Target Audience: We gather high-level buyer insights such as their mindset, frustrations and needs
Audit & Insights: We analyze your brand and key competitors to identify where the opportunities lie
Brand Pillars: We establish the 4 key selling points that make your business unique and that all messaging aligns to
Prioritized Roadmap: We'll outline what to tackle first, what to build next and how each step moves you closer to a brand that shines
It’s about showing up with purpose and consistency — so every touchpoint works harder for you.
This isn't just about looking better.
Your Brand Blueprint document will include the following:
Your strong brand starts here
LAYING THE FOUNDATION
Go from scattered to strategic in just two weeks
Go from scattered to strategic in just two weeks
Through collaboration, we uncover what makes your brand unique. The final Blueprint sets the strategic direction for standing out as an industry leader and guides the rest of your brand refresh.
Brand Narrative: We craft a compelling intro to your business that illustrates the revamped brand tone and messaging
Strategic Pivots: We pinpoint three moves that help you lean into your strengths and stand out as the leader in your space
THE PROCESS
We discuss your business, goals and challenges. From there, we customize the estimate based on your needs and budget.
Brand consultation and tailored estimate
Project kickoff and discovery begins
Meet, iterate and finalize your Brand Blueprint
In a focused sprint, we collaborate to refine your Blueprint into a clear plan that defines your strategic position and next steps.
Here's how we take you from guesswork to game plan.
Research starts with analyzing your current brand and competitors, interviewing stakeholders and distilling customer reviews — all to uncover what makes you stand out.
WHY IT MATTERS NOW
Finally feel confident you're moving in the right direction.
When you’re deep in the business every day, it’s hard to know what to change or where to pivot.
That’s where we come in — giving you the outside perspective to see your brand the way your customers do and building a clear game plan that gives you the confidence to move forward knowing you’re on the right path.
Your brand team, start to finish
The Blueprint is just the beginning. We can help bring it to life with clear messaging and a cohesive visual system — giving you a complete, compelling brand.
Senior-level talent, every time
No rookies, no hand-offs. Your project is led by seasoned brand strategists and creatives who have years of experience getting the job done right.
Fast, focused, done in weeks
Business doesn’t wait — and neither should your brand. The Brand Blueprint is delivered in just two weeks or less, so you get clarity without the long, drawn-out process.
I had the pleasure of working with the Dive Creative team on a full-scale rebrand of a 20-year-old company—and I can confidently say it was one of the most valuable agency partnerships of my career. From the outset, Rebecca and her team demonstrated a level of strategic depth and creative excellence that set them apart....
The expertise, discipline, and results we gained from working with Dive Creative were exceptional. I look forward to partnering with Rebecca and her team again in the future—and would highly recommend them to anyone looking to elevate their brand with intention and impact.
Rebecca W.
IN THE WORDS OF OUR CLIENTS
I have worked with Dive for the past several years and found their work and outcomes to be excellent. Bright, thoughtful and experienced, they bring a wealth of perspective and quality options to marketing business problems. It isn't just about the creative, but rather how that drives business results.
Pete M.
I’ve worked with Dive on many creative development projects. They have an amazing team - top to bottom - that consistently comes up with great creative that generates results. They work hard to understand the brand, the goals of the campaign, the challenges in the market and the needs of the consumer, and they put that all together to develop compelling work. Highly recommend!
Raj M.
A few of the brands we've partnered with over the years
A NOTE FROM OUR FOUNDER AND CHIEF STRATEGIST
Rebecca Zerilla Lee
I’ve spent nearly 20 years blending curiosity, creativity and a little competitive edge to build stronger brands.
My passion is helping businesses grow with brand strategy and creative touchpoints that showcase the excellence of their work — and I’d love to use that expertise to help you stand out as the confident industry leader you are.
FREQUENTLY ASKED QUESTIONS
The Brand Blueprint is the first step that uncovers what makes you unique, how to stand out and the approach to bring it to life. Without it, you’re still guessing instead of moving forward with a plan you can feel confident about.
If you already have a strong strategy and just need design, we’re in. But if you start with a logo before building strategy, you risk wasting money in the wrong direction. That’s why we recommend the Blueprint first.
After your Blueprint, we move to messaging — giving you the framework to tell your story clearly and consistently. From there, we design visuals that amplify your story, not just decorate it. Every phase is tailored to your needs and budget.
Yes! Once your strategy and story are in place, we bring it to life with logo, color, imagery, and more. We’ll deliver a full style guide — and even Canva templates — so you can move forward easily and cost effectively.
Absolutely. For websites, we can design in ShowIt or collaborate with your web team. For ads, sales tools, and other collateral, we bring decades of experience creating high-performing marketing that delivers results.
Most Blueprints range from $5,000–$6,500+, with a base package starting at $3,500. We’ll customize the scope to fit your goals and budget.
If you're not ready for the full Blueprint process, we also offer consulting sessions for $450. These 60-minute calls with Rebecca give you expert brand advice for the exact elements you're curious about.
After the estimate is approved and contract signed, we'll schedule your Blueprint kickoff, usually within 2-3 weeks.
Once it's kicked off and work is underway, the Brand Blueprint is typically delivered in two weeks or less.
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