ServiceMaster Restore SOCIAL CAMPAIGN
You probably don't spend your day thinking about disaster restoration — and for good reason! This isn't something people often need, so it's a challenge to keep top of mind. When you need it though, you need it ASAP! But who do you turn to for help?
This campaign gives homeowners and business owners a clear answer through catchy, memorable lines and imagery. So, should life's big or small mishaps strike, they immediately know who to call.
Campaign concept Copywriting Art direction and design
Campaign concept
Copywriting
Art direction and design
RESIDENTIAL AUDIENCE
ServiceMaster Restore noticed that some people were trying to clean up their own water, mold, soot and smoke damage, which often made unfortunate situations even worse. To emphasize the point that their professionals should be the first call, this campaign was developed to build brand and service awareness.
COMMERCIAL AUDIENCE
Running a business means being prepared for anything — even fires, floods and extreme weather. To ensure the best results, they need a proactive plan and a trusted partner on their side. This campaign made businesses aware of their action item — creating a preparedness plan — but positioned ServiceMaster Restore as the pros who'd help make it possible.
