When the global pandemic rocked the meetings and events industry, AV production company NxtGen Events realized they needed a more scalable model that could quickly pivot to changing client demands.
To better communicate and represent their commitment to continual reinvention and innovation, they needed a name and brand that exemplified these values.
Brand strategy Messaging Identity Art direction Activation
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A new, modernized website reflected their new brand and showcased their expertise, services and differentiators.
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Content strategy and thought leadership efforts leveraged social media channels to better connect with an existing audience and gain new followers.
200 event technicians in our network located across the country
Custom iconography that tells their unique story
Each with an average of 10 years of experience
Staffing hundreds of events worldwide
For in-person and virtual event participants
Brand strategy and creative direction: Rebecca Z. Lee
Brand strategy and messaging: Laura Beth Gabriel
Creative direction and lead designer: Karla Merritt