NxtGen Events

When the global pandemic rocked the meetings and events industry, AV production company NxtGen Events realized they needed a more scalable model that could quickly pivot to changing client demands.

To better communicate and represent their commitment to continual reinvention and innovation, they needed a name and brand that exemplified these values.

Brand strategy       Messaging       Identity   
Art direction           Activation

Brand strategy       Messaging       Identity        Art direction           Activation

A new, modernized website reflected their new brand and showcased their expertise, services and differentiators.


Content strategy and thought leadership efforts leveraged social media channels to better connect with an existing audience and gain new followers.

200 event technicians in our network located across the country

custom iconography that tells their unique story

Each with an average of 10 years of experience

Staffing hundreds of events worldwide

For in-person and virtual event participants

Brand strategy and creative direction:
Rebecca Z. Lee

Brand strategy and messaging:
Laura Beth Gabriel

Creative direction and lead designer:
Karla Merritt

Josh Owens

Creative team and credits:


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